I am an Assistant Professor of Marketing at NEOMA Business School. Prior to joining NEOMA, I was a Postdoctoral Research Assistant at Humboldt University Berlin, where I also earned my doctoral degree, and was a member of the Collaborative Research Center "Rationality and Competition," funded by the German Research Foundation (DFG).

My research examines how behavioral biases affect consumer choices, how to measure and accommodate them in models of choice, and what this means for firms' decisions. My work focuses on consumer inattention in purchase decisions, information transparency and disclosure, and penalty fees in subscription pricing.