Assistant Professor in Marketing
My research is on the intersection of quantitative marketing and behavioral economics. I study behavioral biases, especially consumer inattention, their impact on consumer behavior, and quantitative approaches to accommodating these.
Recent Talks
ISMS Marketing Science Conference 2025, Washington DC., USA
EMAC Annual Conference 2025, Madrid, Spain
American University of Armenia, Yerevan, Armenia, 2024
ISMS Marketing Science Conference 2023, Miami, USA
European Conference in Data Analysis (ECDA) 2022, Naples, Italy (Keynote)
EMAC Annual Conference 2022, Budapest, Hungary
EMAC Annual Conference 2021, virtual
Armenian Economic Association Annual Meeting 2021, virtual
AG Marketing Meeting GfKL 2020, virtual
ISMS Marketing Science Conference 2019, Rome, Italy